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Brand will recreate iconic "V-J Day" moment at Walgreens in Hollywood.
August 12, 2014
By: Christine Esposito
Editor-in-Chief
With a nod to an important momement in history, budget-friendly cosmetic brand Wet n wild is embarking on the #MoreKisses campaign to benefit the American Cancer Society via sales of the brand's most popular lipstick, Think Pink. The brand will contribute $.25 of each lipstick sold to the American Cancer Society, and will make a minimum contribution of $100,000 via the campaign, which will run through Dec. 31. The endeavor will be supported by retail partners and brand promotions designed...
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